Media Strategy

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Digital media strategy services

Consumer insight to inform and optimise our investment decisions

Real Time Advertising

Optimise the entire conversion journey

The industry is obsessed with the way media is traded. While trading is a key component of an effective media strategy; on its own, it will not have a sustained impact on the bottom line. At House of Kaizen we focus on planning and optimising the entire conversion journey, through the on-going validation of data and insights. We call it Real Time Advertising.

Our Real Time Advertising approach is supported by the following components:

Plan media in the context of the entire conversion funnel – messaging, audience, site & CRM

Leverage a Data Management Platform to deliver acquisition, up-sell & retention

Gather consumer insight by leveraging advertising, website, social media & audience analytics

Track and measure impact of investments beyond the last click & across offline touch points

Remove assumptions by applying our Hypothesis Planning & Optimisation methodology

Apply a diversified portfolio approach to channel selection & investment

We also do: Media Strategy | Display Advertising | Reporting | Dynamic Creative | Pay Per Click (PPC)

Contact Us We'll rush to the rescue.