Digital media strategy services
Consumer insight to inform and optimise our investment decisions
Real Time Advertising
Optimise the entire conversion journey
The industry is obsessed with the way media is traded. While trading is a key component of an effective media strategy; on its own, it will not have a sustained impact on the bottom line. At House of Kaizen we focus on planning and optimising the entire conversion journey, through the on-going validation of data and insights. We call it Real Time Advertising.
Our Real Time Advertising approach is supported by the following components:
Plan media in the context of the entire conversion funnel – messaging, audience, site & CRM
Leverage a Data Management Platform to deliver acquisition, up-sell & retention
Gather consumer insight by leveraging advertising, website, social media & audience analytics
Track and measure impact of investments beyond the last click & across offline touch points
Remove assumptions by applying our Hypothesis Planning & Optimisation methodology
Apply a diversified portfolio approach to channel selection & investmentContact Us We'll rush to the rescue.